The Challenge: Supporting Uber Freight TMS Modernization

With the acquisition of TransPlace TMS, Uber Freight set out to modernize the TMS solution by focusing on strategic integrations, prioritizing Oracle NetSuite. ExtendApps was there to help them realize the goal.

With a growing number of shared customers using NetSuite, C.H. Robinson saw a clear opportunity to improve the shipping experience while unlocking the strategic Oracle NetSuite ecosystem. Many users were manually entering shipment details into NetSuite and handling quotes through a time-consuming back-and-forth process. While it got the job done, it created extra steps and left room for delays or errors. There was a better way—one that could streamline workflows, save time, and make shipping simpler and smarter for everyone involved.

ExtendApps partnered with C.H. Robinson to design, build, and launch a custom SuiteApp that brought advanced shipment syncing and real-time rate quoting directly into NetSuite. The solution was thoughtfully developed to fit seamlessly into customers’ existing workflows, eliminating manual steps and unlocking instant access to C.H. Robinson’s powerful logistics capabilities.

The Solution.

ExtendApps collaborated closely with the Uber Freight team through onsite requirements workshops to define key requirements, identify technology gaps, and rapidly design a SuiteApp tailored to customer needs. The agile approach ensured a fast, effective build that delivered real value from day one.

ExtendApps built the Uber Freight TMS SuiteApp using modern best practices, fully aligned with Oracle NetSuite’s requirements to ensure performance, compliance, and reliability. Designed to be both supportable and extensible, the SuiteApp provides a solid foundation that can scale and evolve with customer needs.

ExtendApps led the SuiteApp certification process and partnered with Uber Freight to plan and execute a successful go-to-market strategy—all within just a few months. Their end-to-end involvement ensured a smooth launch and rapid adoption across the customer base.

How We Did It.

Created a plan to design, build and launch a Uber Freight TMS SuiteApp inside of 6 months

Evaluated and Advised Uber Freight's existing technology and API capabilities, advising their in-house technical team on what and how to build in order to support and bi-directional NetSuite

Designed with TMS Users in mind ensuring the functions and flows added value, and the UI/UX matched NetSuite/TMS user expectations

Developed and Tested a strong MVP product with a highly defined product roadmap. Testing (both human and automated) was executed to ensure performance matched real-world

Lead BFN & SDN Certification to ensure that the TMS SuiteApp met Oracle NetSuite standards for performance and safety, ensuring Uber Freight could launch their app in the NetSuite app store and unlock the NetSuite ecosystem

The Results

Full Built-for-NetSuite Certification, unlocking the NetSuite marketplace and ecosystem for Uber Freight sales and marketing

Immediately Unlocked and won 5+ Opportunities, Uber Freight able to add large CLV logos previously unwinnable to to their NetSuite requirements

Quickly Added 15+ Leads to Pipeline, via NetSuite's two-way sales referral program (exclusive to SDN members)

Live on 3 implementations in first 6 months, 3 large-scale TMS and NetSuite go-lives in 6 months (reduced from 12-13 months)