The Challenge: A Modern Shipping Experience—Directly Inside NetSuite

Uber Freight’s Shipper platform offers powerful capabilities for quoting, tendering, and managing freight across parcel, LTL, and FTL networks. As adoption grew, more customers—especially mid-market and enterprise shippers—wanted these capabilities natively inside Oracle NetSuite, where fulfillment, inventory, and finance workflows already lived.

But delivering a best-in-class, NetSuite-native shipping experience required:

• A strong design approach to match the expectations of operational and logistics users

• Deep UX alignment with Uber Freight’s modern product

• Advanced automation for package estimation, mode selection, and shipment creation

• Bi-directional syncing between NetSuite and the Uber Freight Shipper platform

• Support for specialized scenarios like hazmat, refrigerated freight, cartonization, and LTL/FTL routing

• Accurate documentation flows (BOL, invoices, shipment documents)

• A seamless quoting and tendering workflow fully within NetSuite

Uber Freight partnered with ExtendApps to turn this vision into a certified, scalable SuiteApp.

The Solution: A UX-Led, Automation-Heavy Shipping SuiteApp Built for Modern Logistics

ExtendApps worked closely with Uber Freight Shipper’s product managers and engineering leaders to design and build an integration that felt like a natural extension of both systems—clean, intuitive, fast, and powerful.

User Experience as the Foundation

Together, we designed:

• Clear, efficient screens for shippers, fulfillment staff, and logistics coordinators

• Intuitive flows for quoting, tendering, booking, and documentation

• NetSuite-native components that maintain a consistent feel while elevating the shipping experience

The result is a SuiteApp that feels modern, yet familiar to NetSuite users.

Powerful Automations for Real-World Shipping

ExtendApps implemented advanced automation to simplify the entire shipping lifecycle:

• Package estimation automation: Smart rules to determine packaging, weight, mode, and handling

• Order sync to Uber Freight Shipper: Real-time triggers for new or updated orders

• Status and documentation returns: BOLs, invoices, and shipment details automatically synced back into NetSuite

• Live quotes inside NetSuite: Users can view and compare real-time shipping rates

• Tendering directly from NetSuite: No switching systems—book shipments with a click

• Shipment execution from NetSuite: Create and ship parcels without leaving the ERP

Support for Complex, High-Value Shipping Scenarios

The SuiteApp supports:

• LTL and FTL workflows

• Refrigerated and temperature-controlled freight

• Hazmat classifications and controls

• Cartonization logic

• Mode-based selection rules

• Clear reporting dashboards for logistics teams

These features make the integration valuable for diverse industries—from retail to manufacturing to cold chain logistics.

Full Certification & Launch Support

ExtendApps led:

• Testing across hundreds of shipping scenarios

• Documentation for end users and admins

• Built-for-NetSuite (BFN) certification

• SuiteCloud Developer Network (SDN) launch readiness

• Go-to-market support and early customer demos

How We Did It

• Collaborated directly with Uber Freight Shipper product managers

• Led end-to-end UX and UI design to ensure an intuitive NetSuite experience

• Built advanced automations for quoting, tendering, tracking, and documentation

• Implemented support for complex shipping modes and regulatory constraints

• Tested extensively across parcel, LTL, and FTL scenarios

• Guided and executed the BFN/SDN certification process

• Supported early customer onboarding and sales enablement

• Delivered a robust SuiteApp ready for high shipment throughput

The Results

Rapid Adoption After Launch

Uber Freight Shipper quickly added new NetSuite customers after go-live—validating the demand for a best-in-class shipping integration.

Targeting Thousands of Shipments per Month

The SuiteApp is designed and architected to scale, enabling customers to manage thousands of monthly shipments directly inside NetSuite.

A Modern, Unified Shipping Experience

NetSuite users can now quote, tender, ship, and track freight—all without leaving the ERP.

A Stronger Uber Freight + NetSuite Partnership

The SuiteApp strengthened Uber Freight's presence in the NetSuite ecosystem and opened a new channel for growth.

ExtendApps: Powering Modern Shipping Experiences Inside NetSuite

ExtendApps helps logistics innovators like Uber Freight bring high-value products to the NetSuite marketplace—fast, scalable, and designed for real-world ops. From UX to automation to certification, we deliver SuiteApps that move the industry forward.